Bow Valley STR viability model — gross bookings before the cost stack.
Direct answer: Listing gross is not owner cash until occupancy, discounting, and channel fees are applied. Many models here stress roughly 55%–75% blended occupancy and public nightly rates near $250–$450 before discounting.
Net payback labels: Self-Sustaining = positive monthly cash flow; Break-even = roughly covers costs; Negative Carry = loses money monthly — see cost breakdown for what subtracts from gross.
What are typical average nightly rates in Canmore STR?
Condos and townhomes often show public ADRs roughly in the mid-$200s to high-$300s for standard 1–2BR resort product; premium or peak calendars can print higher. Published rates are not net and not occupancy-adjusted.
Cross-check modeled gross on Solara 2BR and downtown condo analyses — they use the same revenue math as the calculator.
How does seasonality change gross revenue?
Canmore clusters demand around ski, summer outdoor, and event weekends; shoulder months drag the annual average even when winter weeks look sold out. Models that annualize December occupancy destroy accuracy.
See occupancy reality for how monthly variation flows into annual gross.
What is realistic annual STR revenue (gross)?
Realistic annual gross is nightly rate × nights sold × 12 months of calendar behavior — not “nightly rate × 365 × 0.9.” Many properties underperform listing projections once blended occupancy and cleaning gaps are applied.
Why do listings overstate revenue?
Listings show aspirational pricing, hide discount weeks, and never show owner net after platforms and turnover. Investors assume peak; the building’s calendar shows mean-reversion. This is a knowledge-graph node for pricing reality, not marketing copy.
What do investors assume versus underwriting reality?
Common assumptions: “Airbnb average” equals cash, occupancy matches a host anecdote, and fees stay flat. Reality: fixed costs and strata shocks erase paper yields.
Gross revenue levers (site model)
| Input |
Effect |
| Nightly rate | Linear on gross if nights sold hold |
| Occupancy (blended) | Direct multiplier on monthly gross |
| Discounting / gaps | Cuts effective ADR without changing “list price” |
Estimates are based on typical Canmore STR performance assumptions used across this site. Actual results vary. Many properties underperform when revenue is overstated — run the calculator with conservative occupancy. Last updated: March 28, 2026.